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Nike.com/Play
No Rules, No Refs, No Plan. Just Play!
Nike Taps Into the Spirit of Play With a Series of Ads, Events and a Multimedia Website Designed to Inspire Creativity in Sport Through Play
This month, Nike taps into the spirit of play with a campaign designed to inspire creativity and self-expression in sport through play. An interactive site, upcoming street events to be announced in New York and Los Angeles, and bold, colorful, playful ads encourage people to create their own games and moves, and just PLAY.
Log on to www.nike.com/play and view short films of kids putting their own spin on sport. Nike combines with Warren Miller Films to get the best "freestyling" sport/play video in New York, Los Angeles and Chicago.
Music from up-and-coming bands Cali, Gwenmars and STigma is also available to download or mix at nike.com/play.
"PLAYOFF FESTIVALS" HIT THE STREETS IN JULY:
Nike Playoff Festivals in New York and Los Angeles invite locals to come out and show how they express themselves in sport--from basketball moves to soccer dribbling, BMX tricks, Double-Dutch, break-dancing and more. Starting in mid-July, a series of Nike Playoff Festivals will be held in five different locations throughout LA and New York. We're scouting locations now. www.nike.com/play will post locations and dates.
ADVERTISING WITH A PLAYFUL TWIST:
Nike Play print ads feature 'tongue-in-cheek' descriptions of games like 'Tag' and 'Knockout,' framed by vividly colorful and close-up images of new Nike products that are tailor-made for playing.
On television, viewers will see what would happen if grown-ups never stopped playing 'Tag.' In a busy downtown setting, a man who is caught off-guard suddenly is tagged from behind, and quickly the once-bustling street is deserted as everyone else runs for cover. He's It ... and he can't get on with his day until he transfers his It-ness to someone else.
Log on to www.nikebiz.com & www.nikebiz.com for detailed Nike Play information.
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