ATTENTION EXTREME SPORTS FANS:
SONY'S NEW S2 SPORTS LINE IS READY TO BE PUSHED TO THE EDGE....

by Stephanie Oakes

Imagine the spine-tingling feeling of the wind screaming past your ears, adrenaline racing through your body, music pumping in your veins. This is the extreme life where Sony's new S2 SportsTM line of portable audio products fits perfectly. You name it -- back country, rails, courts, roads -- this gear is designed to perform virtually anywhere. Created for the “fashion forward”, the new S2TM line features a radical, pearl white and orange look. New ergonomic shapes and advanced features are the rage in the S2 Sports line which includes two CD Walkman® players, a Net MDTM Walkman recorder, a boombox, an armband radio and coordinating headphones. For maximum performance, the creation of the S2 line is based on four key concepts: water resistance, reflective finish, active control and shock resistance.

As the definition of sports evolves, we have adapted our sports line to meet the needs of the more extreme Gen Y enthusiasts. As a result, the S2 line has an extreme look and cutting-edge features. S2 Net MD Player (MZ-S1)

*Sony’s S2 line breaks new ground with the first sports Net MDTM player/recorder. A direct USB connection allows tune-addicts to transfer morethan five hours of music to one $2 disc at up to 32x the normal recording speed. It is outfitted with Sony's skip-free G-Protection™ technology*, 54 hours of playback on one “AA” type battery and MiniDisc Long Play for recording over five hours of music on a standard 80-minute disc. *The MZ-S1 model also sports a reflective body with shiny surface for easy nighttime recognition. OpenMGTM Jukebox software, the QuickRipTM CD dubbing application and a USB connecting cable reflective handstrap and one 80-minute MiniDisc are included. The S2 Net MD Walkman personal stereo will be available in April and is expected to sell for about $180.

*S2 Boombox (ZS-X3CP) The lightweight S2 CD boombox features an easy-to-carry handle, making it the perfect companion for active sports gurus who want to rock out at the beach or on the slopes. The new ZS-X3CP model is equipped with MP3 playback capabilities and a backlit, four-line dot matrix LCD display to facilitate file navigation. ESP2 TM CD shock protection works to prevent skips and its water-resistant design helps keep out moisture, sand and dirt. The unit has a digital synthesized AM/FM stereo tuner and 20 memory presets for easy access to favorite stations. It will be available in March for about $150.

*S2 CD Walkman Players Active consumers want their music with them anytime, anywhere. Sony’s S2 CD Walkman players are the ideal companions, delivering uninterrupted listening. All three (D-SJ301, D-CS901and D-FS601) players are equipped with skip-free G-Protection™ technology, which offers up to 15 times faster shock recovery than conventional skip protection. For active control on-the-go, the D-SJ301 model features an ergonomic shape and Jog Stick Control function that fits naturally in the hand and enables easy access to playback controls. With CD-R/RW playback capabilities, 64-track RMS programming and nine playback modes, this model also offers expanded listening and customizing options. It will be available next month for about $100.

*S2 Arm Band Radio (SRF-M80V) and Street Style® Headset Radio (SRF-HM01V) Sony’s SRF-M80V arm band and SRF-HM01V Street Style® headset radios offer a hands-free workout with a comfortable wrap-around armband or behind the neck headphone style. For the first time ever, these new models feature a weather band tuning function and a TV tuner, allowing users to listen to their favorite television programs. In addition, the devices are equipped with an AM/FM digital synthesized tuner and a stopwatch with split-timer functions. The arm band is designed with a convenient LED display angle, ergonomic layout of keys, and 25 presets allowing for easy control without interrupting activity. Complete with Sony Sports vertical in-the-ear headphones, the new arm band radio will be available next month for about $50.

To compliment the S2 portable audio devices, the new line features the Street Style headphones. The popular behind-the-neck headband offers a non-slip design for a secure fit on the ears - for uninterrupted sound, even during extreme activity. The latest MDR-G57G Street Style headphones feature 30mm magnets that deliver a deeper, more powerful bass and cleaner sound. Available next month, the new headphones will sell for about $30.

Sony’s Sports line also includes two vertical-in-the ear type headphones that feature a Moisture GuardTM mechanism that repels moisture away from the ear. At about $15 The MDR-W25G headphones are an affordable way to experience S2 Sports.

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