Bally's to Launch New Magazine

by Stephanie Oakes

Bally's aims to be next in the recent trend of fitness centers launching their own magazines, with one that will debut in the second quarter of this year. With a projected initial circulation of 400,000, the magazine will be mailed to members and distributed in clubs. The magazine will be published by RB Publishing, publisher of Personal Fitness Professional. Bally'shopes to make the magazine a one-stop shop for all their members health and fitness information needs.